Young consumers just believe that streaming content is better than the content on cable, with 84% saying that streaming services like Netflix and Hulu have better shows and movies than cable. Gen Z, the latest generation graduating into adulthood, isn't just snubbing print media, it's abandoning old media altogether. Millennials are also heavy digital media users, but they more consciously set out to consume content digitally. Netflix continues to be … Thanks to music and video streaming services, they can stream almost any media they want at any time. They might be doing homework on a laptop, while watching television and taking notes on a tablet, all while Snapchatting a friend. Gen Z and Millennials are notoriously ad-averse, and the majority (70%) of 13-37-year-olds tell us that this is actually a big reason that they use streaming services. Gen Z are 36% more likely than the average to watch a vlog and 26% more likely to use streaming services on mobile. Overall, millennials spend an average of 1.5 hours a day watching TV online and on streaming services. Music through a streaming service (56 percent). Understanding this generation will be … Do you have questions of your own on this topic? According to Forbes, Netflix plans to borrow $2 billion for new content, as the streaming wars ramp up. The majority of young consumers say they watch certain shows so they can talk about them with friends, so not being left out of the cultural moment could be a part of this motivation. Aside from watching product launches, behind-the-scenes footage, or Q/As, Gen Z is interested in the medium of live streaming itself and watch live video from their favourite content users on a daily basis. After Spotify launched in 2008, it has replaced YouTube as the main music app among the 16-19-year-old group with a 53% weekly penetration compared to 47% for YouTube. According to a YPulse survey, 58% of Gen Zers and 59% of Millennials claimed to watch comedy video content weekly across such platforms as movies, TV shows, and series on streaming services. Following COVID-19, they will maintain their increased use of certain at-home services that they have enjoyed during the lockdown, such … Gen Z are 36% more likely than the average to watch a vlog and 26% more likely to use streaming services on mobile. Gen Z expects a very high quality, simple, and eye-catching user experience from each brand they engage with. Girls Gen Z Digital media company Sweety High ’s 2018 Gen Z … Generation Z—those aged approximately 14 to 22 years old—is the first generation to grow up in a world where Google and free wifi are ubiquitous. Gen Z is even more likely than Millennials to say that streaming content is superior, with 91% of 13-18-year-olds saying it’s better. The brand’s content budget for 2019 is projected to be $15 billion, up from $12 billion in 2018. The second most popular genre of video content for both generations was music and music videos. By 2020, Gen Z will account for 40% of all US consumers. 52% are also using an ad blocker and 50% have deleted cookies. The Differences Between Gen Z and Millennials. Gen Z and Millennials share quite a few traits but at the end of the day are completely different. To binge drop or not to binge drop, that is the question. This could be one reason the majority also tell us that streaming services are worth the money. According to a study performed by Hulu and Tremor Video, 70 percent of Gen Z says the phrase “watching television” means streaming something online. YPul... Match.com’s Very 2020 Love Story Ad Is Getting Millions of Views on The Viral List. As Gen Z is much more technology- driven than other generations, they are more open to digital healthcare services than other generations. Spotify is the Most Widely Used Music App Among 16-19-Year-Olds. Growing up in a world where... YouTube Live streaming, and Facebook Live streaming are also a … Here are some insights on how businesses can better connect with these employees and … And with the majority of Millennial parents reporting that their children watch more content on streaming services than cable, we have an entire generation of kids being raised in an ad-reduced diet. also have a large opportunity among these younger consumers. Older Millennials are even more likely to pay for multiple services, with a full 64% of 25-37-year-olds streamers paying for two to four services. Media Consumption: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Usage frequency of Disney+ is higher among members of Gen Z and millennials, and has remained consistent, throughout the COVID-19 pandemic, undermining early assumptions some had about the service. Generation Z—those aged approximately 14 to 22 years old—is the first generation to grow up in a world where Google and free wifi are ubiquitous. Gen Z is the most likely demographic to have cut the the cord, as 45% are streaming-only customers, while just 17% of Baby Boomers are. 70% generation Z kids prefer streaming to cable 09 Feb, 2016 Colin Dixon Generation Z, Market Data There has been much energy expended on trying to understand the millennials, those born between 1977 and 1994. Gen Z uses five. Amazon. 52% are also using an ad blocker and 50% have deleted cookies. As privacy concerns have become a growing concern among generations, 60% of Gen Z users have previously used a private browsing window. While social media platforms have exploded in the past 5 years, we see teens less interested in broadcasting to a wide network and more focused on … Millennials and Generation Z make up 48 percent of the US workforce. Generation Size: 72.1 million. Generation Z (aka Gen Z, iGen, or centennials), refers to the generation that was born between 1996-2010, following millennials. Three quarters of young consumers tell YPulse they watch TV shows on streaming services weekly or more, versus under half who say they watch TV shows via cable. And with the increased use of mobile devices, there is a higher preference for apps than web-browser experiences. When we looked at young consumers’ appetite for new streaming services in the wake of the Disney+ launch, we told you that the majority of Millennial streamers are already paying for more than one service, with 59% paying for two to five, and 12% paying for more than five. Of course, their beliefs are beginning to be backed up by the industry: this year, Netflix got more Golden Globe nominations than any network, including HBO. Just 30% of American music consumers who stream audio pay for at least one … While social media platforms have exploded in the past 5 years, we see teens less interested in broadcasting to a wide network and more focused on … They have little interest in traditional television, advertising supported content, and even the television set. Sign up for a free account and get 14 days of access to YPulse daily articles and insights, How Young Consumers Feel About the Future of Movie Theaters, in 5 Charts. Rivals are taking (buying) back the comfort shows that Millennials and Gen Z love to binge, and more than ever Netflix is banking on originals to keep and win subscribers. As access becomes the new form of consumption, unlimited access to goods and services (such as car-riding services, video streaming… No, young consumers don’t want movie theaters to go away—but they don’t need them. The data was collected between Jan. 1 and Feb. 28, 2019 and surveyed 1,435 American Gen Z adults, according to Morning Consult. Two in five say they most like to watch a TV series or video content via a streaming service on a TV screen, versus 18% who say they prefer live TV. We have three stats on why young consumers have turned to SVOD for their entertainment, and will only continue to do so: Gen Z and Millennials are notoriously ad-averse, and the majority (70%) of 13-37-year-olds tell us that this is actually a big reason that they use streaming services. Cord-cutting in favor of streaming services is the popular choice. Generation Z, Millennials Consume Music Through Streaming Subscriptions Seven in ten Americans who listen to an audio streaming service only use the free versions. In 2019, Netflix shelled out over $15 billion on … Having had different experiences in their youth and later adulthood, the who, what, when, where, why, and how of Gen Z’s purchasing decisions and expectations differ from millennials. When it comes to frequency of use, 70% of millennials and Gen Z stream movies. The media habits of the under 20 year olds, so called generation-Z, differ sharply from any generation before them. YouTube has a unique mix of features that continue to draw Gen Z users. While online shopping growth continues to outpace growth of brick … They prefer streaming, social media, and branded content. Taylor Swift, Ryan Reynolds, and Satan made this dating app's new add a hit, these Aeri... How 3 Big Brands Are Personalizing Their Products. Survey respondents spent 12% of their daily video consumption on cable television. #1 – Massive Adoption of Over The Top (OTT) Streaming Media Over half of Gen Z streams TV shows or movies every day via OTT channels such as Netflix. For millennials in North America, Netflix is the top streaming service. Gen Z is growing up in a world in which instant gratification is increasingly possible, thanks to technology. Responses include Netflix, Hulu, YouTube TV, Twitch, HBO Go and others. Not only do streaming services have a huge opportunity between both groups, but streaming devices such as Roku, Chromecast, Apple TV, etc. According to a new report, Gen Z teens are listening to more diverse music than ever before. (Of course, YouTube videos serve as their own form of commercial for these kids.) Growing up with two-day free shipping – even if their parents paid for it until recently – is … Millennials and Gen Z require customer service which is authentic and provides swift resolution to their product and service inquiries with integrity and using the last technology. On the other hand, only 60% of Gen X do so. In fact, 43% say that they pay for an ad-free version of a streaming service, like Spotify or Hulu. The same effects are observable in how Gen Z and millennial consumers expect to use and spend on services going forward. (Netflix is the top media source for Millennials.) In terms of streaming video service subscription in 2017; 70% of GEN Z households had a paid streaming subscription. This chart shows the streaming video services that US Gen Z, ages 13-21, uses. Generation Z gives Spotify a seal of approval The good news for Spotify is that Generation Z is behind the idea, and the platform continues to recruit under-25s en masse. Today, the oldest Gen Z-ers are graduating college and the youngest are just getting ready to start school. Ultimately, YouTube is Gen Z’s cable, and Although they want responses via smart devices and prefer self-service, they also demand live agent contact. A number of non-traditional healthcare companies – such as Amazon, Apple, Facebook, Google and Microsoft – have announced plans to enter the healthcare market. This survey, though, only included results from Gen Z adults, who are between the ages of 18 to 21. 2020 Holiday Hot Products and Shopping Trends, 27th Annual Consumer Technology Holiday Purchase Patterns, CTA Webinars and Virtual Events: Your Business, The Economy, and Upcoming Tech Trends. Even though live streaming services can be used for marketing and selling purposes, they can also serve a greater purpose for Gen Z. Although most younger listeners say streaming services are their favorite sources of audio content, there are key differences in how Gen Z and millennials discover, buy and listen, according to a new Consumer Technology Association (CTA) study that surveyed Gen Z (ages 14-21) and millennials (ages 22-37). 72% of the younger generation visits the site DAILY to watch videos. Generation Z is known as “young millennials,” born 1995 or later (those currently between the ages of thirteen to twenty four, roughly). Usage frequency of Disney+ is higher among members of Gen Z and millennials, and has remained consistent, throughout the COVID-19 pandemic, undermining early assumptions some had about the service. Inside the Streaming Services’ Scheduling Struggles. When it comes to discovery, Gen Z are using new technology to find new products, brands, and experiences. Having a hit show can draw in new users to a SVOD: 66% of 13-37-year-olds tell us that they have started to use a service to watch a specific show. Sweety High is an online media destination for Gen Z females that creates and distributes content across verticals including music, fashion, beauty … The youngest of the millennials are turning 21 this year, passing their youthful mantle to the generation behind them. Drive In-store Traffic, Digitally. Seven in ten young consumers use streaming services to avoid ads. Be present across multiple platforms and devices to get the most views and clicks on your ads. Netflix will spend over $17 billion on content in 2020. On the other hand, 68% of millennials households and 64% of Gen X households had a subscription. As privacy concerns have become a growing concern among generations, 60% of Gen Z users have previously used a private browsing window. So what is it about these streaming services that’s drawing them in? The Differences Between Gen Z and Millennials. Focusing on Gen Z. Gen Z is a hyper-connected, tech-centered generation. Amazon Prime Video is the next popular option. But of course, it’s not just the lack of ads that has drawn Gen Z and Millennials to streaming—it’s the content…. For Gen Z—and increasingly for older generations as well—consumption means having access to products or services, not necessarily owning them. It’s no wonder then that the big SVOD players are investing all they can on original content that will tempt them. This could be one reason the majority also tell us that streaming services are worth the money. This generation is extremely comfortable with mobile devices but 32% will still use a … Although most younger listeners say streaming services are their favorite sources of audio content, there are key differences in how Gen Z and millennials discover, buy and listen, according to a new Consumer Technology Association (CTA) study that surveyed Gen Z … 2. Tags: Homepage Feature These are officially the post-TV generations—and Millennials and Gen Z have helped usher in the age of the streaming wars with their preferences. Personalized products are everywhere this season, with major brands ramping up their cu... young consumers’ appetite for new streaming services. Gen Z and Millennials share quite a few traits but at the end of the day are completely different. Hulu received 7% of Gen Z’s daily video consumption, and 3% went to Amazon Prime Video. Having had different experiences in their youth and later adulthood, the who, what, when, where, why, and how of Gen Z’s purchasing decisions and expectations differ from millennials. Then there’s YouTube, which attracts a huge number of Gen Z viewers each day. YouTube is the top media source for Gen Z, with 76% saying they watch it weekly or more often, compared to 61% of Millennials. 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